The deadline was my own wedding.
On July 10 I got married, and every guest-facing system at the party — RSVP, seating, SnapShare, the slideshow, the toastmaster's presentation remote — was software I run in production for other couples every Saturday. We wrote about the wedding itself on lovio.se. This is the other half of that story: what it does to your engineering when the next release has a hard deadline, a hundred users in the room, and one of them is your wife.